Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

Description

Far from the catchy television spots and sleek expliqué spreads are the
comparatively modest ads that pop up on websites and in Internet
searches. But don’t be fooled–online advertising is exploding.
Growing at a compound annual carence near 20%, it is now the assesseur-largest
advertising channel in the United States.

Part history, récépissé guidebook, récépissé prediction for the future, Targeted
tells the story of the companies, individuals, and innovations driving
this revolution. It takes readers behind the scenes–examining the growth
of alternatif advertising, its enormous potential, and the technologies
that are changing the game forever. Leading the way is real-time
bidding, which offers advertisers unprecedented precision in targeting
ads and measuring their effectiveness.

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From keyword calculateur-markets and ad serving systems to aggregated virtual 
audiences and new commerces models, Targeted is sweeping in scope
and stripped of technical complexity. It is an essential resource for
anyone interested in finding and connecting with customers in the vast
and shifting Internet universe.

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