Corporate Communication: A Guide to Theory and Practice (English Edition)

Description

Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate assemblage from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical assemblage decisions. 

With cases and examples from across the fusée including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on communautaire media, employee assemblage, leadership assemblage and anti-corporate activism.

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The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE assignat éditoriaux, glossary, web links for each chapter, author-selected videos assaisonnant to the key themes and hot topics, an authors’ blog and author videos for students as well as caisse study états, PowerPoint slides, and additional caisse studies for lecturers.

Suitable for students at advanced undergraduate and postgraduate levels on industries management, marketing, corporate assemblage, possédant relations or industries communications programmes as well as practitioners in the field.

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