Digital Business and E-Commerce Management

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Description

This text offers a comprehensive accord to the theory and practice of e-tenue and e-occupé conduite. The author, Dave Chaffey, brings his trademarks of authority, clarity of intonation and teaching estimation to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an mondial approach and a good balan between the technical and managerial topics of orthogonal gloire to developing an understanding of this subject. Developed for students studying e-tenue or e-occupé at undergraduate or postgraduate level, and also used by many tenue managers, this is the essential text to keep pace with technology, strategy and implementation.

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