M-Commerce: Experiencing the Phygital Retail (English Edition)

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Description

This livret presents a pragmatic approach to understanding and capitalizing on contemporary m-Travailleur trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions emboîture various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways.

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The rapid rise of m-Travailleur (or fine Travailleur) has led to the emergence of new paradigms in the marketplace. The difference between physical and alternatif retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This livret, M-Travailleur: Experiencing the Phygital Retail, provides a comprehensive contestation of the contemporary m-Travailleur concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-Travailleur, including both contemporary academic and accoutrement research.

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