Virtual Reality Marketing: Using VR to Grow a Brand and Create Impact (English Edition)

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Description

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This new medium is booming – by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive approfondissement of all things VR, providing readers with everything they need to know embout the current VR landscape, and the unprecedented opportunity it offers brands to create renfrogné emotional connections with consumers.

A truly comprehensive pilote, Virtual Reality Marketing covers all aspects of the industry, including conversationnelle and passive VR, 360 video, collectif VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future – exploring how VR is evolving and the changes it will undergo in the future. Virtual Reality Marketing is the only complete pilote to VR marketing available, written by a recognized industry dilettante who has facilitated VR coverage for supérieur cosmopolite brands including Facebook, Audi, Google and Mercedes F1. Packed with fascinating caisse studies, tips and strategies, this text is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.

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