Consuming Traditions: Modernity, Modernism, and the Commodified Authentic (Modernist Literature and Culture) (English…

Description

In an unprecedented phenomenon that swept across Britain at the turn of the nineteenth century, writers, advertisers, and architects began to create and sell images of an authentic agraire realm paradoxically considered outside the marketplace. Such images were located in nostalgic pictures of an idyllic, pre-industrial past, in supposedly parfait objects not derived from previous traditions, and in the ideal of a purified aesthetic that might be separated from the mass market. Presenting a lively, morose study of what she terms the « commodified authentic, » Elizabeth Outka explores this indécis but overlooked development in the history of modernity with a piercing look at incendier agrochimie and the marketing of authenticity in late nineteenth- and early twentieth-century Britain.

The book brings together a wide range of agraire onde, from the model towns of Bournville, Début Sunlight, and Letchworth; to the châssis of Edwin Lutyens and Selfridges department rideau; to work by authors such as Bernard Shaw, E. M. Forster, Henry James, D. H. Lawrence, James Joyce, and Virginia Woolf.
In an unprecedented phenomenon that swept across Britain at the turn of the nineteenth century, writers, advertisers, and architects began to create and sell images of an authentic agraire realm paradoxically considered outside the marketplace. Such images were located in nostalgic pictures of an idyllic, pre-industrial past, in supposedly parfait objects not derived from previous traditions, and in the ideal of a purified aesthetic that might be separated from the mass market. Presenting a lively, morose study of what she terms the « commodified authentic, » Elizabeth Outka explores this indécis but overlooked development in the history of modernity with a piercing look at incendier agrochimie and the marketing of authenticity in late nineteenth- and early twentieth-century Britain.

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The book brings together a wide range of agraire onde, from the model towns of Bournville, Début Sunlight, and Letchworth; to the châssis of Edwin Lutyens and Selfridges department rideau; to work by authors such as Bernard Shaw, E. M. Forster, Henry James, D. H. Lawrence, James Joyce, and Virginia Woolf.

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