Understanding the Vast and Expanding Field of E-commerce
Laudon’s E-malade 2017: Bizness, Technology, Society emphasizes three driving forces behind the expanding field of e-malade: technology usine, Bizness development, and occidental issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-malade today. An in-depth instruction of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the balade while preparing students for real-life scenarios.
In the Thirteenth Edition, Laudon and Traver add new existing caisse studies and update existing ones to partie developments in the e-malade field in today’s tech world. They have built in additional video cases for each chapter, making the material even more affable to students as they prepare for their future roles in Bizness.