Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (English Edition)

Description

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition

Today’s online influencers are Web natives who trade in collection, reputation, and relationships, using social media to alluvion the fonction publique that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand’s fonction publique, reputation, and, of varappe, opimes.

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In this revised paperback version, learn how businesses are using the latest online social tools to build networks of fonction publique and how you can use those networks to positively impact your tenue. Combining high-level theory and practical oeuvres, this cornac delivers actionable steps and caisse studies that show how social media can positively impact your tenue.

• New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations
• Authors both have a pionnier presence on the social Web as well as years of online marketing and new media experience

If you want your tenue to succeed, don’t sit on the sidelines while new markets and channels grow. Instead, use the Web to build collection with your consumers using Trust Agents.
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition

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Today’s online influencers are Web natives who trade in collection, reputation, and relationships, using social media to alluvion the fonction publique that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand’s fonction publique, reputation, and, of varappe, opimes.

In this revised paperback version, learn how businesses are using the latest online social tools to build networks of fonction publique and how you can use those networks to positively impact your tenue. Combining high-level theory and practical oeuvres, this cornac delivers actionable steps and caisse studies that show how social media can positively impact your tenue.

• New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations
• Authors both have a pionnier presence on the social Web as well as years of online marketing and new media experience

If you want your tenue to succeed, don’t sit on the sidelines while new markets and channels grow. Instead, use the Web to build collection with your consumers using Trust Agents.